Meet the team 2017
Andrea Bury is an experienced marketing expert and social entrepreneur. In 1999, she was appointed to the management board of the Laureus World Sports Awards in London. In 2001, she founded the agency “Calliope-inspiring brand communication” in Munich. In 2007, Andrea went to Marrakesh to realize with a team the concept of AnaYela – “A place of Inspiration” in the Medina of Marrakesh. In 2011 Andrea started the social business “ABURY”, the first luxury artisanal brand with the mission "to make it fashionable to care". ABURY preserves and distributes exclusive, authentic handicrafts from all over the world. ABURY is a certified B corp and re-invests in education projects in the communities they are working with.
Per Sjödell is a senior executive from Sweden who is based in Morocco with a background in business development, change management, sales and marketing from the fashion and FMCG (fast moving consumer goods) sectors. Today he is a board professional and holds several positions of trust as Chairman of several board of directors including fashion chain Lindex, Beauty retailer Lyko, communications group Nordic Morning and design agency Identity Works. He is also a board member of fashion retailer Stockmann, founding partner of Marrakech based communications agency Red City PR and on the board of Project Soar. Per has previously served as global marketing director for fashion power brand H&M, CEO of Pocket Shop, Managing Director of Gant Sweden and Fiskars Sweden as well as communications manager of ICA.
Patrick Benjaminsson is a Swedish PR & marketing expert who is based in Morocco with a background in film, theater and publishing. He is one of the founders and CEO of the Marrakech based communications agency Red City PR and is also on the board of Project Soar that empowers Moroccan girls through sports, art and health education. He has previoulsy served as Head of Communications (brand, marketing, PR & sales) at the Royal Dramatic Theater of Sweden, Business Area Manager and Marketing Manager for the Swedish publishing company, Norstedts, Marketing Manager for the Scandinavian film company, Sandrew Metronome, and Scandinavian Product Manager for the American publishing company, Reader’s Digest.
Abdelhamid Bousaadi was born in Ouarzazate, otherwise known as the hollywood of Morocco, in 1988. He came to Marrakech 12 years ago to complete his studies, but the charm of city wouldn't let him go. He got his master's degree in English Linguistics in November 2013 and has worked in many fields including entertainment and tourism industry, ever since.
In 2010, he started running Riad Laksiba in the Kasbah area of the old medina. and worked as artist assistant and translator for the 3rd and 4th editions of the Marrakech Biennale, as Finance manager of the 5th edition in 2014, and as Education Program Coordinator for the Marrakech Biennale 6 in 2016.
He also performed as cultural communication manager of BE Marrakech and as member at the board of founders of the cultural art initiative: the KE'CH Collective. He is member of the Global Shapers Cummunity of the World Economic Forum, and was involved with many organizations that embrace diversity and promote the development of education for less advantaged communities around the world, like: Junior Chamber International (JCI) and AIESEC.
In 2015, he co founded the Marrakech Green Wheels, a local response to the ecological urgencies in Morocco.
Currently, Abdelhamid works as Pro Consul at the British Honorary Consulate in Marrakech, and is the Co-host, Coordinator of TEDxMarrakesh. Abdelhamid enjoys movies, photography, hiking... and a good cup of hot chocolate.
Lara grew up in Berlin/Germany but her passion for foreign cultures and people led her to moving places and travelling the world for more than six years. During her Communication Management studies in Amsterdam she explored her passion for digital marketing, cross-cultural management and writing. She gained professional experience in the field working for various international companies in the Netherlands, Singapore, Nepal and Germany, before moving back to her hometown Berlin and seeking new career opportunities. Since 2016 she is working with Andrea Bury at ABURY as content manager and editor of the blogzine One of a Mind.
Luca Bogoni is an art director, graphic designer, and illustrator based in Berlin. Along with his co-founders he is a partner in Abenteuer Design, a network of creative professionals whose projects include the visual identity for the Jewish Museum in Berlin’s “Die ganze Wahrheit” exhibition of 2013. In the past few years Luca has worked on the identity, communications, and catalogs for clients such as FAI fondo ambiente italiano (the Italian national trust), the Biennale of Arts of Marrakech, the Neue Gesellschaft für bildende Kunst Berlin’s exhibition “The ultimate capital is the sun”, and countless others. From 2010 to 2013 Luca developed the visual style and all printed communications for the Italian Embassy in Berlin’s exhibition “ITaliens,” showing works of contemporary Italian artists based in Berlin. Since 2008 he has freelanced for Moleskine's offices in New York, MiIan, Hong Kong, and Shangai. Projects with Moleskine ranged from books, videos, exhibitions and catalogues for Moleskine itself to limited-edition projects for partners like the Philip Johnson Glass House, Target, and MoMA's film department. Previously he was creator and co-director of the underground magazine ZA!revue, featured in different exhibitions and competitions. Luca's posters were twice recognized as “100 beste Plakate” the best 100 posters of Germany, Austria, and Switzerland, and also by Art Directors Club of Germany. His works have been published by Abitare, Novum, Sushi, and other blogs and magazines. Luca's interests are typography, lettering, illustration, collage, mail, art, phototgraphy, and DIY production. He is always looking at mixed media to develop new ways of communication.
Bart van Kersavond was born and raised in Belgium. In 1992, he lived in Algeria for a year, studying the local Arabic language, and finally found his new home in Berlin in 2000. It was here that he was directly inspired by the subculture and street art scene. Along with organising events in Berlin, he enjoys visiting various cities and discovering them through the street art perspective. Since 2007, he has been co-owner of the digital communication agency AUGUSTFIRST. Using OpenSource software, the agency tries to find a healthy balance between sustainability and economy. This year he was responsible for the Marrakesh Biennale website; now he is excited to be part of the TEDxMarrakesch Team again